Prosper Jefferson: Google's Grow Your Business Online Marketing Summit
GOOGLE’S GROW YOUR BUSINESS ONLINE
HALF-DAY MARKETING SUMMIT
8 AM – NOON
8 – 8:30 AM REGISTRATION
SESSION 1HALF-DAY MARKETING SUMMIT
8 AM – NOON
8 – 8:30 AM REGISTRATION
WHY CUSTOMERS BUY: CLARIFYING YOUR MESSAGE SO YOUR CUSTOMERS WILL LISTEN (8:30 – 9 AM)
When it comes to discussing their businesses, many people are so close to their products or services they do not know where to start. But with a clarified message, your website starts working for you, your team members are converted into a sales force, and your customers speak a viral message that spreads.
In this opening session, Official Google Trainer, Certified StoryBrand Guide and Copywriter, and award-winning brand strategist Demming Bass will share the seven universal elements of powerful stories businesses of all sizes can use to dramatically improve how they connect with customers and grow their businesses.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides attendees with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
In this presentation you will learn:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, this presentation will transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
SESSION 2
GROW YOUR BUSINESS ONLINE (9 – 10 AM)
Learn how customers find your business online and how to promote your online presence with search engine optimization (SEO) and online advertising.
Attendees will be introduced to tools to help you run your business online, including Google Analytics, G-Suite, Google Trends, and more.
In this session, you’ll learn how to:
- Create and verify a free Google My Business listing
- Optimize your website for search and mobile
- Use search engine marketing opportunities for your business
- Benefit from free online tools to grow your business
BREAK 10:00 – 10:15 AM
SESSION 3:
MAKE YOUR WEBSITE WORK FOR YOU (10:15 – 11:30 AM)
Now that you’ve learned how to clarify your message and get found online through search, it’s time to make sure your website performs and converts visitors into customers.
Whether you’re launching a new business website (or want to make sure your old website is the best it can be and not losing customers for you), this session will help.
You’ll learn how to create a search-friendly site that’s useful for customers and supports your business goals.
You’ll get access to great, free Google Tools to analyze and improve your current website and learn the 6 characteristics to a great website, including:
- Goals,
- Intuitiveness,
- Organization,
- Content and Usefulness,
- Functionality, and
- Search-Friendliness.
Prosper Jefferson: Google's Grow Your...
Date and Time
Wednesday Dec 13, 2017
8:00 AM - 12:00 PM CST
December 13, 2017
8:00 AM - Noon
Location
JEDCO Conference Center
700 Churchill Parkway,
Avondale, LA 70094
Fees/Admission
Free
Contact Information
Christy Marino, 504-835-3880
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