Prosper Jefferson: Public Relations
Being able to share your story with your consumers and your community should be an important component in your overall business strategy. The public perception of a company – during the good times and the bad – can make or break a business. As a business leader, it is valuable to have an understanding of public relations, media outreach, and effective communication strategies.
As part of the 2019 Prosper Jefferson seminar series, the Jefferson Parish Economic Development Commission and the Jefferson Chamber of Commerce teamed up to bring you a seminar on Public Relations. This seminar will cover how you communicate and position your brand for growth and success. Our experts will share their tips to help you navigate the media landscape with transparency and authenticity. Expect to learn about:
- Gaining the media’s trust
- Understanding what the media wants from you
- Crisis communications
- And more
Join us Wednesday, May 29th, at the JEDCO Conference Center (701A Churchill Parkway, Avondale, LA 70094) from 8:30 am – 10:30 am for our upcoming Prosper Jefferson seminar. This event is $5, which covers breakfast. Please register here.
MEET OUR SPEAKERS:
Greg Buisson, Buisson Creative
A graduate of Loyola University with a double major in political science and communications, Greg Buisson began his career in journalism as a Sports Reporter for The Times-Picayune. He served as Press Secretary to Louisiana’s Lt. Governor Jimmy Fitzmorris and as Press Liaison to Louisiana Governor Edwin Edwards. Greg joined WVUE-TV in 1985 and during his 15=year broadcasting career he rose to the station’s Vice-President and General Manager. He guided the station through its conversion from ABC to FOX, led his news team to a top-rated position, and started New Orleans’ first-ever 9PM newscast. Greg served on the ABC News Affiliate Board of Directors and was a member of the Marketing Board for Columbia/Tri- Star Pictures. In 1999, Greg started Buisson Creative. Today, Buisson Creative is one of Louisiana’s leading public relations firms. The firm is credited with managing media relations and messaging for dozens of high-raking elected officials as well as major corporations and business organizations. Over the past three years, Buisson Creative has earned the distinction of being the most-awarded public relations firm in the city according to the Press Club of New Orleans.
Amy Boyle Collins, Gambel Communications
Amy Boyle Collins is a seasoned communications professional with deep roots in the region. As vice president of Gambel Communications, she leads a multifaceted team to provide best practice integrated marketing and public relations services to clients across a myriad of industries. She has worked with organizations large and small on crisis communications and issue management.
Amy has a Bachelor of Arts in Communication from Loyola University New Orleans and a Master's in Mass Communication from Louisiana State University’s Manship School of Mass Communications. She has served as an adjunct faculty member at Loyola University and Tulane University School of Continuing Studies.
Amy has been recognized for her work and community involvement by civic organizations and local media, including a Young Leadership Council (YLC) Role Model (2017), CityBusiness Woman of the Year (2016) and New Orleans MagazineTop Female Achiever (2014) and People to Watch (2007). She is currently part of the New Orleans Business Alliance Economic Development Ambassadors program. She was an inaugural fellow of the Norman C. Francis Leadership Institute in 2013. And she completed the Institute of Politics in 2010 and New Orleans Regional Leadership Institute (NORLI) in 2015.
Sheryl Kennedy Haydel, Ph.D.,Dillard University
Sheryl Kennedy Haydel is Dillard University’s Director of Communications and Marketing, as well as an award-winning communicator and scholar. Haydel’s communications career spans 25 years, including working in print journalism, public relations and higher education. She is a social media enthusiast.
Haydel’s storytelling ability is rooted in her time as a newspaper reporter, where she began her career with the Atlanta Journal-Constitution, then went on to the Austin American-Statesman (Austin, Texas), The Chicago Tribune, The Detroit News, and Detroit Free Press. She covered many topics including education, crime and business. As an educator, Haydel has taught at Delgado Community College, Southern University at New Orleans, University of Southern Mississippi, Tulane University and Xavier University of Louisiana, where she most recently was an assistant professor in the Communications/Mass Communications departments from 2008 through 2017.
In 2016, Haydel was recognized by the New Orleans Chapter of Public Relations Society of America (PRSA) as a top educator and, in 2017, for leading a team of students plan and execute an award-winning social media campaign. Then, in 2018, she received an Award of Merit from the chapter for Dillard University’s “One Success Story After Another” campaign. Haydel is a member of PRSA, Public Relations Association of Louisiana (PRAL), AJHA, NABJ, The Pontchartrain Chapter of The Links, Incorporated and a Diamond Life Member of Delta Sigma Theta Sorority, Inc.
Meagen Moreland-Taliancich, Gambel Communications
Meagen Moreland-Taliancich joined the Gambel team in January 2018. As a communications strategist, Meagen’s extensive client roster has included the Louisiana Office of Tourism, T. Parker Host/Avondale Marine, BioScrip Infusion Services (a national, publicly-traded corporation), leaders of the hospitality industry and nonprofits.
Before supporting the Gambel team with her outstanding media and community relations skills, Meagen served as Communications and Press Attaché at the Consulate General of France in Louisiana under Consul General, Grégor Trumel. During that time, she handled crisis communications and issue management following three major terrorist attacks in France in an 18-month period. In 2017, she completed crisis management and diplomatic communications training at the Ministry of Foreign Affairs.
At Gambel Communications, Meagen has received awards of merit for her work on Louisiana Office of Tourism: Feed Your Soul by the Southern Public Relations Federation and the Public Relations Society of America. In 2019, Meagen completed a fellowship with the Loyola University Institute of Politics
The Prosper Jefferson Seminar Series is presented by ASI Federal Credit Union
Date and Time
Wednesday May 29, 2019
8:30 AM - 10:30 AM CDT
May 29, 2019
8:30-10:30 a.m.
Location
JEDCO Conference Center
701A Churchill Parkway
Avondale, LA 70094
Fees/Admission
Contact Information
Christy Marino
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